SPS events, like other virtual events, can be hosted on the Zoom Events or Webinar platforms, but they can also involve in-person presenters and attendance.
If you’re holding a business hybrid event, make sure that everyone has an equally engaging experience and has the same opportunities to provide feedback. In order to follow up, track your accomplishments, and achieve the best ROI, it’s also critical to have tools to capture information and data from both in-person and virtual attendees.
The Advantages of SPS Events
SPS events combine together the benefits we’ve accepted from virtual events with the energy and excitement of convening in a live place again, as the globe begins to migrate away from entirely virtual events with possibilities to travel and host larger gatherings again.
- The capacity to provide on-demand recordings after the event
- Methods for keeping track of online attendance and capturing leads
- Cost and time savings for attendees who don’t have to travel
- Event hosts may be able to hold events in a smaller area, resulting in lower expenditures.
With SPS, you may reach a larger audience.
SPS allows you to book presenters, sign sponsors, and reach out to participants in ways that a traditional in-person event might not be able to. You can reach a wider audience with no geographic boundaries and can even connect with presenters from across the world. Meanwhile, the allure of in-person attendance in hybrid events attracts sponsors more than virtual events, while also providing the added benefit and visibility of on-demand recordings after the event.
Create a memorable event for both in-person and virtual attendees.
You shouldn’t merely plan to stream in-person interactions to remote audiences to create a compelling hybrid event.
Provide virtual meeting spaces for attendees who are unable to come in person. Answer them queries on the internet. Make distant guests feel like they’re a part of the action by using polling tools.
Keep Track of Your Results for a Better Return on Investment
One of the best things about virtual events is how easy it is to collect data and track analytics with the correct technology. However, adding an in-person component can make it more difficult to track conversions because participants may not take action until after the event, and it may not be a straight path to a sale, such as browsing a website while watching a presentation at home.
Compare the findings for real-world and virtual components to see if you can offer both types of attendees the parts that were most helpful in achieving goals.